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X-ORIGINAL-URL:https://buildabusinessgm.org/
X-WR-CALNAME:Build A Business
X-WR-CALDESC:Supporting Small Businesses and Entrepreneurs in Manchester
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BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-facf9f743b083008a894eee7baa16469@buildabusinessgm.org
DTSTART:20260923T093000Z
DTEND:20260923T130000Z
DTSTAMP:20260721T093900Z
CREATED:20260721
LAST-MODIFIED:20260721
PRIORITY:5
SEQUENCE:52
TRANSP:OPAQUE
SUMMARY:Build a Business: PR Story Sell
DESCRIPTION:PR Story Sell: Turn Your Journey Into a Business People Care About\nEvery founder has a story that matters. Most never learn to tell it in a way that makes strangers care enough to invest or buy.\nYou might be experiencing this:\n\nDo you feel self-indulgent talking about your own journey?\nDo you struggle to articulate why your business matters beyond what you sell?\nDo investors or clients not quite “get” what makes you different?\n\nIn this three-hour workshop, you’ll learn the exact framework to craft, tell, and refine your founder story so it resonates with the people who matter most.\nLed by Richard Ford, an executive communications strategist who helps founders stop sounding like marketers and start sounding like themselves, this workshop teaches you the narrative structures that turn your entrepreneurial journey into your unfair competitive advantage.\nAt this session you will learn how to:\n\nIdentify the turning points in your journey that build credibility with your specific audience\nStructure your origin story so it creates trust and differentiation, not just connection\nCommunicate what makes you different in a way that feels authentic and compelling\nOvercome the discomfort of “selling yourself” while staying grounded in your values\nAdapt your story for different audiences: investors, customers, team members, media\nDeliver your story with presence and confidence so people actually remember you\n\nBy the end of this three hours, you’ll walk away with:\n\nA draft of your founder story, structured and tested and ready to deploy\nThree proof points that validate your positioning\nConfidence that your story is an asset, not an indulgence\n\nWhether you’re pitching investors, building your brand, or scaling with intention, this workshop transforms how you talk about your business, so investors, customers, and partners finally understand what makes you different.\n
URL:https://www.eventbrite.co.uk/e/build-a-business-pr-story-sell-tickets-1994549622613?aff=oddtdtcreator&keep_tld=true
ORGANIZER;CN=Build A Business:MAILTO:
CATEGORIES:Business Support
LOCATION:St Peters Square, M2 5PD
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