Text "Marketing" in purple and "The Essentials" in green text plus logos for Build a Business, Funded by UK Government, and Greater Manchester Doing Things Differently.

Build a Business: Marketing, The Essentials

Join Rachel Craig and Karen Macwee from Ruche Marketing who’ll be delivering Build a Business’s all new marketing workshop to microbusinesses, SMEs, entrepreneurs, pre-startups and startups on the core essentials of marketing to get you started.

Rachel and Karen combined have almost 40 years of marketing experience and have designed this workshop to help give you the skills, knowledge and confidence to market your business successfully.

The workshop will cover:

• Understanding your customers/customer segmentation

• Building an effective marketing strategy

• Planning marketing campaigns

• Building a brand through consistent marketing

• Simple search engine optimisation (SEO) techniques

• Creating effective social media content

• Understanding PPC and display advertising

They’ll also be on hand to answer any specific marketing questions about your business.

To join this workshop you or your business needs to have a postcode within the following GM authorities: Bolton, Bury, Oldham, Manchester, Salford, Stockport, Tameside, Trafford or Wigan.

You also need to be:

The owner of a business.


An aspiring entrepreneur with a business idea you want to develop.

Please note: These are fully funded programmes. Failure to attend on two separate occasions without prior cancellation will result in you being barred from attending future workshops. This is due to the cost of setting up each workshop and making preparations based on the number of sign-ups.

Build a Business in GM Libraries is part funded by the UK Shared Prosperity Fund and managed by Manchester City Council.


May 07 2024


9:30 am - 1:00 pm

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Stockport Central Library
Wellington Road, SK1 3RS


Build A Business
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