Text "Marketing" in purple and "The Essentials" in green text plus logos for Build a Business, Funded by UK Government, and Greater Manchester Doing Things Differently.

Build a Business: Marketing – The Essentials – Wigan

Join Rachel Craig and Karen Macwee from Ruche Marketing who’ll be delivering Build a Business’s all new marketing workshop to microbusinesses, SMEs, entrepreneurs, pre-startups and startups on the core essentials of marketing to get you started.

Rachel and Karen combined have almost 40 years of marketing experience and have designed this workshop to help give you the skills, knowledge and confidence to market your business successfully.

The workshop will cover:

Understanding your customers/customer segmentation

Building an effective marketing strategy

Planning marketing campaigns

Building a brand through consistent marketing

Simple search engine optimisation (SEO) techniques

Creating effective social media content

Understanding PPC and display advertising

They’ll also be on hand to answer any specific marketing questions about your business.

This workshop is part of our Build A Business in GM Libraries programme, funded by the UK Shared Prosperity Fund.
To be eligible to attend this workshop you must either:

Own a small business (including sole traders and microbusinesses) OR
You are thinking of starting a business or have a business idea you want to develop

You or your business also needs to have a postcode within one of the following Greater Manchester authorities:
Bolton, Bury, Oldham, Manchester, Rochdale, Salford, Stockport, Tameside, Trafford or Wigan.

Find out more at buildabusinessgm.org


Feb 16 2024


10:00 am - 1:00 pm

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Wigan Town Hall Atrium
41 Library Street Wigan WN1 1DF


Build A Business
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