How to build a content marketing strategy for your business – BURY
In this 2-hour, in-person workshop, marketing experts Karen Macwee and Rachel Craig from creative content agency, Ruche Marketing, will walk you through exactly what’s needed to start building a content strategy for your business.
This workshop covers the following:
• What is a content strategy and why does your business need one
• Setting your goals
• Understanding your customers
• Understanding your competitors
• How to do a SWOT analysis
• Managing budget and resources
• Creating a content plan and calendar
By the end of the workshop, you’ll have gained enough knowledge to start building a content strategy for your business.