How to build a content marketing strategy for your business – BURY

In this 2-hour, in-person workshop, marketing experts Karen Macwee and Rachel Craig from creative content agency, Ruche Marketing, will walk you through exactly what’s needed to start building a content strategy for your business.

This workshop covers the following:

• What is a content strategy and why does your business need one

• Setting your goals

• Understanding your customers

• Understanding your competitors

• How to do a SWOT analysis

• Managing budget and resources

• Creating a content plan and calendar

By the end of the workshop, you’ll have gained enough knowledge to start building a content strategy for your business.