Build a Business: PR Story Sell

PR Story Sell: Turn Your Journey Into a Business People Care About

Every founder has a story that matters. Most never learn to tell it in a way that makes strangers care enough to invest or buy.

You might be experiencing this:

• Do you feel self-indulgent talking about your own journey?
• Do you struggle to articulate why your business matters beyond what you sell?
• Do investors or clients not quite “get” what makes you different?

In this three-hour workshop, you’ll learn the exact framework to craft, tell, and refine your founder story so it resonates with the people who matter most.

Led by Richard Ford, an executive communications strategist who helps founders stop sounding like marketers and start sounding like themselves, this workshop teaches you the narrative structures that turn your entrepreneurial journey into your unfair competitive advantage.

At this session you will learn how to:

• Identify the turning points in your journey that build credibility with your specific audience
• Structure your origin story so it creates trust and differentiation, not just connection
• Communicate what makes you different in a way that feels authentic and compelling
• Overcome the discomfort of “selling yourself” while staying grounded in your values
• Adapt your story for different audiences: investors, customers, team members, media
• Deliver your story with presence and confidence so people actually remember you

By the end of this three hours, you’ll walk away with:

• A draft of your founder story, structured and tested and ready to deploy
• Three proof points that validate your positioning
• Confidence that your story is an asset, not an indulgence

Whether you’re pitching investors, building your brand, or scaling with intention, this workshop transforms how you talk about your business, so investors, customers, and partners finally understand what makes you different.