Text in purple and green - Know Your Customers: Get Competitive. Logos for Build a Business, Funded by UK Government, and Greater Manchester Doing Things Differently.

Build A Business: Know Your Customers, Get Competitive

Know Your Customers & Get Competitive!

  • Do you know who your customers really are?
  • How much they will spend on your product or service?
  • Why they choose one over another? Why would they choose you over a competitor?

Having a great product isn’t enough nowadays – every business needs to know about the attitudes, behaviours and beliefs of their target customers. You need to understand what matters to your customers. And what drives them to make choices and decisions that ultimately leads to sales and customer satisfaction.

At this workshop you will learn how to access market research and other resources that can help you find the answers to all these questions and more – and it’s all been funded for you!

We’ll also show you how to find suppliers, marketing and sales leads and consider who is best to trade with. Learn how to use the Business & IP Centre Manchester’s £5 million collection of UK and global business databases (including market research and company and financial information) to:

  • assess market potential
  • develop a viable business plan,
  • upskill you to ‘know your market’.

To join this workshop you or your business needs to have a postcode within one of the ten GM authorities: Bolton, Bury, Oldham, Manchester, Rochdale, Salford, Stockport, Tameside, Trafford or Wigan.

You also need to be:

The owner of a business


An aspiring entrepreneur with a business idea you want to develop.

For more information about the project go to:


Build a Business in GM Libraries is part funded by the UK Shared Prosperity Fund and managed by Manchester City Council.


Jan 11 2024


10:00 am - 1:00 pm

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Manchester Central Library
St Peters Square, M2 5PD


Build A Business
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