Text "Marketing" in purple and "The Essentials" in green text plus logos for Build a Business, Funded by UK Government, and Greater Manchester Doing Things Differently.

Build A Business: Marketing – The Essentials

Join Rachel Craig and Karen Macwee from Ruche Marketing who’ll be delivering Build a Business’s all new marketing workshop to microbusinesses, SMEs, entrepreneurs, pre-startups and startups on the core essentials of marketing to get you started.

Rachel and Karen combined have almost 40 years of marketing experience and have designed this workshop to help give you the skills, knowledge and confidence to market your business successfully.

The workshop will cover:

  • Understanding your customers/customer segmentation
  • Building an effective marketing strategy
  • Planning marketing campaigns
  • Building a brand through consistent marketing
  • Simple search engine optimisation (SEO) techniques
  • Creating effective social media content

They’ll also be on hand to answer any specific marketing questions about your business.

PLEASE NOTE:This workshop is part of our Build A Business in GM Libraries programme, funded by the UK Shared Prosperity Fund.To be eligible to attend this workshop you must either:

Own a small business (including sole traders and microbusinesses) ORYou are thinking of starting a business or have a business idea you want to develop.

You or your business also needs to have a postcode within one of the following Greater Manchester authorities:Bolton, Bury, Oldham, Manchester, Rochdale, Salford, Stockport, Tameside, Trafford or Wigan.

Find out more at buildabusinessgm.org


Feb 06 2024


10:00 am - 1:00 pm

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Manchester Central Library
St Peters Square, M2 5PD


Build A Business
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